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Semi-Permanent Submissions
These are design pieces feature in firstly the Semi-Permanent 2009 Second Edition, and then the 2010 First Edition Semi-Permanent 2009 Second Edition Semi-Permanent 2010 First Edition Available at...
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Prime TV
Art direction and design for New Zealand Broadcaster. The brief was to create a visual brand identity for Prime TV, based around the line ‘Not Your Usual’. The print advertising was shot in a miniature...
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Nike Zenit St Petersburg
‘L 2’ or ‘Lost 2’. Post a championship winning Russian season, Zenit had a near perfect record. The Proposed campaign served as a challenge for the team to take their near perfect record and make it...
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Nike Mavericks NBA Win
Print campaign, for the Dallas Mavericks win in the NBA championship. We created a ‘New state of Dirkland’ in honour of Dirk Nowitzki, the Finals MVP. Produced while at W+K Amsterdam.
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Heineken Music
Identity system for Heineken’s global music initiative. Produced while at W+K Amsterdam. Proposed Festival Signage Proposed Festival Pop Up Bar Mechandise and Interactive Concepts
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Heineken 'The Date'
OOH campaign for the release of ‘The Date’ Heineken global brand TVC. Illustration: Jeff Wack
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Kamyra
Identity and press shoot for Kamyra, an Amsterdam based jazz and soul vocalist. The microphone was an appropriate choice of icon to represent her craft. Press Shoot
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DUST LOGIC
This is the last project I completed in Amsterdam. A collaboration between Zach Watkins (writer and copywriter at W+K Amsterdam) and myself. We decided to self publish a series of his rather brilliant...
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Bacardi Bottle Relaunch
Bacardi Bottle Relaunch Bacardí is a 154-year-old brand, the world’s second biggest spirit brand by volume, and the third by value. However, the brand’s ubiquity obscured its fatal flaw: it had weak...
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Coke Music
Coke Music Just like teens, music is a dynamic energy that’s always evolving, always mutating, always progressing. A visual identity with motion at its core, that teens can customize and own, that...
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eye Film Institute
eye Film Institute Netherlands An identity for a new museum of the moving image situated on the IJ (pronounced eye) river in Amsterdam. A name that is a play on words for an international audience,...
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Heineken Music
Heineken Music Heineken had a long running relationship between music in Holland and globally. However they always felt like to separate entities. We were tasked with fusing music into the Heineken,...
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Kamyra
Kamyra A modern visual take on a contemporary jazz vocalist. The idea to use a microphone head as a unifying symbol for a vocalist was where it started. From there I research old blue note covers,...
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Dust Logic
Dust Logic A collection of short stories by Z.G. Watkins While at W+K Amsterdam I gained the trust of a very talented writer, Zach Watkins by forever losing to him at table tennis. He introduced me to...
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